The kit is by Lanarte, but I was not able to find it anywhere for sale online, so I guess it is no longer in production. The purple background is printed on the fabric.
The point of this blogpost, besides showing you the second biggest project I finished until today, is to be careful in choosing your projects. I don't regret stitching this, but I could have spend all that time on a piece I really loved and cherished.
Edit: I wrote this blogpost a week ago, took the framed piece of its hook in the kitchen to take pictures, and I probably didn't hang it back up correctly because... I dropped it the day after. And the frame shattered this time. So no more piece-I-don't-really-love in my kitchen anymore. Now I am kind of sad about it!